Button of the month: Brew now

The website “The Verge” does a button of the month well, monthly. One of them is the “brew now” button found on the ubiquitous yet simple hot drip coffee makers, such as from Mr. Coffee. I thought it was interesting to read just how iconic the brew now button is, and how a single button press (alongside the very simple task of loading ground coffee into the coffee maker) is “an escape from sleepiness”.