An overly complicated way to sip coffee?

Speaking of slurping as a method to sip scalding hot coffee, there’s an ingenious lid design that exists to allow you to safely drink scalding hot liquids. The weirdly named lid, KØLINGSIP (pronounced cooling sip), works by utilizing surface area aluminum to quickly cool hot liquid in a few seconds as it enters through the lid. It seems fairly simple, but I’m not yet so sure about constantly tipping my cup and waiting a few seconds just to grab a sip.