Starbucks is entering the energy category for the first time with the introduction of Starbucks BAYATM Energy, a ready-to-drink (RTD) beverage that is crafted from caffeine naturally found in coffee fruit as well as antioxidant vitamin C for immune support* to give consumers a boost of feel-good energy. The beverages were developed through the North American Coffee Partnership (NACP), a joint venture between Starbucks and PepsiCo to create RTD coffee and energy products.
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