Starbucks launches new BAYA Energy in grocery stores nationwide

Starbucks is entering the energy category for the first time with the introduction of Starbucks BAYATM Energy, a ready-to-drink (RTD) beverage that is crafted from caffeine naturally found in coffee fruit as well as antioxidant vitamin C for immune support* to give consumers a boost of feel-good energy. The beverages were developed through the North American Coffee Partnership (NACP), a joint venture between Starbucks and PepsiCo to create RTD coffee and energy products.

Starbucks BAYA Energy is available in three delicious fruit flavors – Mango Guava, Raspberry Lime and Pineapple Passionfruit – and contains 90 calories and 160 mg of caffeine per 12 oz. can. Consumers can now find Starbucks BAYA Energy nationwide in grocery stores, national retailers, convenience stores and gas stations as well as online where groceries are sold for a suggested retail price of $2.89. Beginning March 1, customers can also find Starbucks BAYA Energy at Starbucks stores in the U.S.

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Here is the full, uncropped file of the marketing photo we grabbed from Starbucks.com